When does fashion photography cross the line from "enhancement" to "harm"? That's the question officials in Britain will take up in October when they call for fashion photogs to take a light hand on the airbrushing, claiming that the wispy models seen in fashion mags and elsewhere represent body types that are unusual, unhealthy and unattainable by most women.
Now the British government is taking up their cause. Next month, officials are sitting down with advertisers, fashion editors and health experts to discuss how to curb the practice of airbrushing and promote body confidence among girls and women. If the campaigners get their way, fashion ads and magazines in Britain may soon have to label retouched photos to warn people that the perfect bodies they see are but digital fantasies.
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