Article: Measure your brand’s effectiveness with The Social Media ROI Cookbook’s recipes

report­ed that the pri­ma­ry busi­ness impact of social media was not rev­enue gen­er­a­tion, but “insight that helped us meet cus­tomer expe­ri­ence goals.”

Measure your brand’s effectiveness with The Social Media ROI Cookbook’s recipes
http://thenextweb.com/socialmedia/2012/07/28/measure-your-brands-effectiveness-with-the-social-media-roi-cookbooks-recipes/

Sent via Flipboard

 

--Brad

Article: Watch this: 'God, the Universe and Everything Else' with Carl Sagan, Stephen Hawking and Arthur C. Clarke

A found gem - almost an hour of discussion of big ideas by Hawking, Sagan and Clarke. From 1988, pre-Hubble, etc. who would have guessed hawking would Be the survivor?

Watch this: 'God, the Universe and Everything Else' with Carl Sagan, Stephen Hawking and Arthur C. Clarke
http://www.theverge.com/2012/7/22/3173928/watch-this-god-the-universe-and-everything-else

Sent via Flipboard

 

--Brad

Article: The iPad Is Revolutionizing How We Read And Consume News

Um, yeah. I think we discussed this in my classes about, oh, dos years ago. 

The iPad Is Revolutionizing How We Read And Consume News
http://www.cultofmac.com/179677/the-ipad-is-revolutionizing-how-we-read-and-consume-news/

Sent via Flipboard

 

--Brad

Relativistic Baseball

A new blog from Randall Munroe, creator of the brilliant web comic XKCD. 

Relativistic Baseball
WHAT IF? | JULY 12, 2012
http://pulse.me/s/b7epO

Relativistic Baseball What would happen if you tried to hit a baseball pitched at 90% the speed of light? - Ellen McManis ... Read more

Late

Lunch in Little Italy. Important safety tip - ask about portion sizes BEFORE ordering from the specials board. Lobster far diavolo is a whole lobster, plus shrimp, mussels, littleneck and cherry stone clams. OMG!!!

--Brad

Our 4:00AM wake-up call

--Brad